PR Chicks is a supporter of the Gidget Foundation for Perinatal Depression.

Motherhood is a major life event and the impact is often underestimated in our society. While caring for a new baby can be a remarkable and special time, it can also be relentless and mothers need to be resilient. The hard work that mothers do is often not valued by our society - we need to dispel the motherhood myths and provide a network of support.

Most women and their partners undergo significant adjustments after the birth of a baby. Mothers in particular need to redefine their roles, and many women do experience feelings of grief and loss which at times can be overwhelming. It is normal to feel a range of emotions while navigating through this period of transition, and most couples do manage the emotional and physical stresses and the ups and downs of life with a new baby.

Perinatal Anxiety and Depression affects approximately 20 per cent of women who give birth in Australia - around 50,000 women each year, and 10 per cent of their partners. Left untreated, the impact on the mother, her child and other family members can be profound. Perinatal Anxiety and Depression is a recognised medical condition, the result of biological, psychological and social factors.

The Gidget Foundation exists to promote awareness of Perinatal Anxiety and Depression amongst women and their families, their health providers and the wider community to ensure that women in need receive timely, appropriate and supportive care.

Go to
www.gidgetfoundation.com.au to find out more about the foundation and fundraising events…



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